VFashion: The Blueprint or Blue Magic

Hed: The Blueprint or Blue Magic

Dek: Turn the volume up on your fall wardrobe with striking shades of the season's standout color.

Basic Idea: Trend story; varying shades of blue were shown prominently in the men's collections for fall/winter 2008. Could be shot around the city in different everyday locations (i.e. the streets, the bodega, getting out the cab with the baddest girl, etc.), with the surroundings all in black and white and the models/looks in full color. Think "Pleasantville" coming to life.

Inspiration:

Market:

Men-
Billionaire Boys Club
Club Monaco
Custo Barcelona
Dsquared
Emporio Armani
Giorgio Armani
Gucci
H&M
Live Mechanics
Louis Vuitton
Marc by Marc Jacobs
Missoni
Polo by Ralph Lauren
Prada
RSRV
Rykiel Homme
Uniqlo
Versace
Y-3

Women-
Anna Sui
American Apparel
Betsey Johnson
Diesel
D&G
H&M
Jill Stuart
Mara Hoffman
Marc by Marc Jacobs
Miss Sixty
Polo by Ralph Lauren
Uniqlo

VFashion: Slopes Is Watchin'

Hed: Slopes is Watchin'

Dek: Whether it's a weekend getaway with your boo or the boyz, put your full winter swag' on display. Layer it up, turn heads, and melt the ice with the hottest -and functional- cold-weather looks.

Basic Idea: Great opportunity to feature outerwear and activewear prominently. Story could be shot in and around a ski resort: the lodge, ski rental spot, on a lift, etc.

Inspiration:

Market:

Men-
ADAM
Adidas
Akademiks
Brooklyn Industries
Burberry London
Burton
Canada Goose
Crooks & Castles
D&G
Diesel
DKNY Jeans
Dr. Romanelli
Enyce
Gant
Helly Hanson
J. Crew
Lacoste
Levi's
Live Mechanics
LRG
Michael Bastian
Moncler
Nautica
Nike
Parish Nation
Phat Farm
Perry Ellis
Polo by Ralph Lauren
Operations
Rocawear
Sean John
Scotch & Soda
Spiewak
The North Face
Triple 5 Soul
Uniqlo
Volcom
WESC
Woolrich
Y-3
YMC
Zoo York

Women-
Adidas
Akademiks
American Apparel
Baby Phat
Bebe sport
Blugirl
Burberry London
Burton
Canterbury of New Zealand
Calvin Klein Jeans
Diesel
DKNY Jeans
Gant
Gucci
Lady Enyce
Lacoste
Levi's
Moncler
Nike
Polo by Ralph Lauren
Ralph Lauren Collection
The North Face
Operations
Rocawear
Uniqlo
Volcom
Y-3

VFashion: Flashing Lights

Hed: Flashing Lights

Dek: V.I.P. sophisticated. Red carpet ready. Stuntin' and showstoppin' ain't easy but sometimes it's necessary.

Basic Idea: Story would focus more on dressier, "high end" looks with an edge. Think Grammy's, MTV Video Music Awards, etc. Story could be done green screen with models popped into photos of a paparazzi infested red-carpet, onstage accepting an award, at the after-party, etc. Think Harper's Bazaar's "American Idol" and "Politics of Fashion".
(reference photos from "Politics of Fashion"/would shoot in color)

Inspiration:

Market:

Men-
Buckler
Burberry Prorsum
D&G
Dior Homme
Dolce & Gabbana
Dsquared
Emporio Armani
Etro
Hugo Boss
John Varvatos
Just Cavalli
Louis Vuitton
Moschino
Neil Barrett
Ralph Lauren Purple Label
Roberto Cavalli
Rock & Republic
Salvatore Ferragamo
Sean John (Runway)
Ted Baker
Tom Ford
Yves Saint Laurent

Women-
Anna Sui
Baby Phat/KLS
BCBG Max Azria
Blumarine
Catharine Malandrino
Dennis Basso (Fur)
Dsquared
Elizabeth & James
Hugo Boss
Gucci
Givenchy
Herve Leger
Just Cavalli
Marc Bouwer
Prada
Rock & Republic
Salvatore Ferragamo
Versace

VFashion: Gone Not Forgotten

Hed: Gone But Not Forgotten

Dek: These icons influenced a generation of music and changed the game with legendary lyrics, timeless tracks, and signature style. They taught us that a good look is your own look.

Basic Idea: Over VIBE's 15 years, some true trendsetters were lost in our community. Story would be a tribute to personal style that influenced the streets and VIBE's fashion pages, featuring a mix of celebrities, models, and appropriate streetcasting.

Casting Possibilities:

Women-

Cassie as Aaliyah

Lil' Mama as Left Eye

Men-

DJ Khaled or Joell Ortiz as BIG Pun

Jazzy Pha as Gerald Levert

Just Blaze as Jam Master Jay

Sean Kingston as Notorious B.I.G.

T Pain or Hurricane Chris as Ol' Dirty Bastard

Slim Thug as Pimp C

Rich Boy as Tupac

Mike (Day 26/Making the Band) as Luther Vandross

Market:

Men-
Adidas
Avirex
Brand Jordan
Champion
Coogi
Dickie's
Dolce & Gabbana
Emporio Armani
Enyce
Fila
Gucci
Kangol
Mecca
Pelle Pelle
Phat Farm
Rocawear
Sean John Fine Tailoring (Big & Tall)
Sean John (Big & Tall)
Timberland
Versace

Women-
American Apparel
Baby Phat
Guess
L.A.M.B.
Luxirie by LRG
Miss Sixty
Nike
OMO Norma Kamali
Sweetface