Dek: Whether it's a weekend getaway with your boo or the boyz, put your full winter swag' on display. Layer it up, turn heads, and melt the ice with the hottest -and functional- cold-weather looks.
Basic Idea: Great opportunity to feature outerwear and activewear prominently. Story could be shot in and around a ski resort: the lodge, ski rental spot, on a lift, etc.
Inspiration:
Market:
Men-
ADAM
Adidas
Akademiks
Brooklyn Industries
Burberry London
Burton
Canada Goose
Crooks & Castles
D&G
Diesel
DKNY Jeans
Dr. Romanelli
Enyce
Gant
Helly Hanson
J. Crew
Lacoste
Levi's
Live Mechanics
LRG
Michael Bastian
Moncler
Nautica
Nike
Parish Nation
Phat Farm
Perry Ellis
Polo by Ralph Lauren
Operations
Rocawear
Sean John
Scotch & Soda
Spiewak
The North Face
Triple 5 Soul
Uniqlo
Volcom
WESC
Woolrich
Y-3
YMC
Zoo York
Women-
Adidas
Akademiks
American Apparel
Baby Phat
Bebe sport
Blugirl
Burberry London
Burton
Canterbury of New Zealand
Calvin Klein Jeans
Diesel
DKNY Jeans
Gant
Gucci
Lady Enyce
Lacoste
Levi's
Moncler
Nike
Polo by Ralph Lauren
Ralph Lauren Collection
The North Face
Operations
Rocawear
Uniqlo
Volcom
Y-3
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