VStyle: Fresh Direct

Hed: Fresh Direct

Dek: Unless you're hip-hop's favorite college dropout, snatching these exclusive kicks will require more than name dropping. Get your blankets and lawn chairs ready- you'll likely have to camp out to cop a pair.

Basic Idea: Selection of sneakers featured like supermarket goods (i.e. produce, packaged meat/poultry, seafood, etc.). Another option for a more concise take on this could be sneakers featured in an old-fashioned refrigerator alongside staples like the milk, orange juice, and ice cream.

Market:
A Bathing Ape (BAPE), Alife, Clae, Common Projects, Creative Recreation, D&G, Dior Homme, DSquared2, Gravis, Greedy Genius, Gucci, Ice Cream, JB Classics, Lanvin, New Balance, Nike, Pierre Hardy, Puma, Raf Simmons, Reebok, Supra NS