VFashion: The Blueprint or Blue Magic

Hed: The Blueprint or Blue Magic

Dek: Turn the volume up on your fall wardrobe with striking shades of the season's standout color.

Basic Idea: Trend story; varying shades of blue were shown prominently in the men's collections for fall/winter 2008. Could be shot around the city in different everyday locations (i.e. the streets, the bodega, getting out the cab with the baddest girl, etc.), with the surroundings all in black and white and the models/looks in full color. Think "Pleasantville" coming to life.

Inspiration:

Market:

Men-
Billionaire Boys Club
Club Monaco
Custo Barcelona
Dsquared
Emporio Armani
Giorgio Armani
Gucci
H&M
Live Mechanics
Louis Vuitton
Marc by Marc Jacobs
Missoni
Polo by Ralph Lauren
Prada
RSRV
Rykiel Homme
Uniqlo
Versace
Y-3

Women-
Anna Sui
American Apparel
Betsey Johnson
Diesel
D&G
H&M
Jill Stuart
Mara Hoffman
Marc by Marc Jacobs
Miss Sixty
Polo by Ralph Lauren
Uniqlo